Launch day is not the finish line — it is the first day anyone can tell you what is wrong. This playbook turns that attention into a growth loop instead of a support fire.
Seven days before: make it trackable
Freeze the event plan, verify every funnel step fires in production, and draft the launch email plus three social posts. If you cannot measure activation by source, you are launching blind.
Launch day: be present where users are
Founders answer support for the first 48 hours. Every question becomes a help article; every bug becomes a same-day fix note. Speed of response is the marketing.
A quiet launch with fast follow-up beats a loud launch with a silent team.
Seven days after: compound it
Publish the launch retrospective with real numbers, turn the top three questions into SEO articles, and email every trial user a personal check-in. Then schedule the next experiment — launches compound only when they repeat.